Website Design &
Development Proposal
Prepared for Etemad Advisory
Executive Summary
This proposal outlines the design and development of a professional web presence for Etemad Advisory, a Dubai-based advisory firm. The website will be built on Squarespace for rapid, brand-quality delivery, with Microsoft 365 Business Standard integrations to power lead capture, booking workflows, and client document access.
The project scope aligns with the full Statement of Work (SOW) and has been structured into four progressive tiers — from a focused brand launch to a complete digital operations platform. Each tier builds incrementally on the previous one, allowing Etemad Advisory to select the level of investment that matches current priorities while retaining a clear upgrade path.
This tiered approach ensures full transparency: every hour is accounted for, every feature is justified, and the client maintains complete control over scope and budget.
Service Tiers
Four tiers of service, each building on the last. Choose the level that fits your immediate needs — every tier delivers a complete, launch-ready website.
- Home
- About
- Services
- Contact
- Legal (Privacy / Terms)
- Responsive design
- Basic SEO metadata
- Contact form → email
- Google Analytics (GA4)
- Domain + SSL setup
- None
- Everything in Tier 1
- Team
- Book a Consultation
- 2 Service Detail pages
- Everything in Tier 1
- Foundational SEO
- MS Forms integration
- MS Lists lead register
- Outlook notifications
- Forms + Lists
- Bookings (1 advisor)
- Outlook + Teams
- Everything in Tier 2
- 4 Service Detail pages
- Insights / Blog
- Client Area
- Everything in Tier 2
- Power Automate flows
- SharePoint / OneDrive
- Site-wide search
- Cross-browser QA
- Full suite: Forms, Lists
- Bookings (2 advisors)
- Outlook, Teams
- SharePoint, Power Automate
- Full architecture per SOW
- All service pages
- Complete page set
- Everything in Tier 3
- WCAG AA accessibility
- Full device/browser QA
- SEO deep pass
- Reusable templates
- Complete operational setup
- All M365 tools configured
Detailed Manhour Breakdown
Full transparency on where every hour goes. Each tier's pricing is derived directly from the work items below.
Tier 1 — Essential Launch
AED 5,900 · 25–35 hrs| Task | Hours |
|---|---|
|
Discovery & Architecture
Requirements mapping, sitemap, content structure
|
4 hrs |
|
Design System & Homepage
Visual system, typography, homepage build, responsive
|
10 hrs |
|
Interior Pages
About, Services, Contact, Legal page builds
|
6 hrs |
|
Contact Form Setup
Native Squarespace form to email
|
1 hr |
|
SEO Metadata
Titles, descriptions, headings, alt text
|
2 hrs |
|
Domain / SSL / Analytics
Connection, SSL, GA4 setup
|
1 hr |
|
Responsive QA
Mobile, tablet, desktop testing
|
2 hrs |
|
Handover
Basic walkthrough call
|
1 hr |
| Total | ~27 hrs |
Tier 2 — Professional Presence
AED 8,900 · 40–55 hrs| Task | Hours |
|---|---|
|
All Tier 1 Work
Discovery, design, pages, SEO, QA, handover
|
27 hrs |
|
Team Page
Layout, profiles, responsive
|
3 hrs |
|
Book Consultation Page
Design + Bookings integration
|
2 hrs |
|
Service Detail Template + 2 Pages
Template creation + content population
|
4 hrs |
|
MS Forms Configuration
Form design, fields, embed/link
|
3 hrs |
|
MS Lists Schema
Lead register fields, views, filters
|
2 hrs |
|
Outlook Notification
Auto-notify on form submission
|
1 hr |
|
MS Bookings (1 Advisor)
Services, availability, calendar sync
|
3 hrs |
|
Teams Meeting Generation
Auto Teams link configuration
|
1 hr |
|
Extended QA
Form + booking integration testing
|
3 hrs |
|
Written Guide + Handover
Documentation + walkthrough call
|
2 hrs |
| Total | ~51 hrs |
Tier 3 — Advisory Pro ★ Recommended
AED 12,900 · 65–85 hrs| Task | Hours |
|---|---|
|
All Tier 2 Work
Everything in Tier 1 + Tier 2 additions
|
51 hrs |
|
2 Additional Service Pages
Using established template
|
4 hrs |
|
Insights / Blog Shell
Category system, listing, article template
|
3 hrs |
|
Client Area Page
Branded navigation to SharePoint
|
3 hrs |
|
Power Automate Flow
Form→List automation, notification chain
|
3 hrs |
|
2nd Advisor Bookings
Additional calendar configuration
|
2 hrs |
|
SharePoint Structure
Folder architecture, permissions
|
4 hrs |
|
Site-Wide Search
Configuration, filtering
|
2 hrs |
|
Cross-Browser QA
Chrome, Safari, Firefox, Edge
|
3 hrs |
|
Training Session
Live/recorded walkthrough
|
2 hrs |
|
Handover Documentation
Complete admin guide
|
3 hrs |
| Total | ~80 hrs |
Tier 4 — Full SOW Match
AED 15,900 · 90–115 hrs| Task | Hours |
|---|---|
|
All Tier 3 Work
Everything from Tiers 1–3
|
80 hrs |
|
Full Page Architecture Polish
Consistency pass across all pages
|
5 hrs |
|
Reusable Template System
Service page template for future use
|
3 hrs |
|
WCAG AA Accessibility Pass
Color contrast, keyboard nav, screen reader
|
4 hrs |
|
Comprehensive QA
Full device/browser matrix
|
4 hrs |
|
SEO Deep Pass
Schema markup, sitemap, robots.txt, indexing
|
3 hrs |
|
Video / Live Training
Recorded training session
|
2 hrs |
|
Complete Handover Docs
Full operations manual
|
3 hrs |
|
14-Day Post-Launch Support
Bug fixes, questions, minor adjustments
|
3–5 hrs |
| Total | ~107 hrs |
Effective Hourly Rate
Higher tiers deliver progressively better value per hour. Below is the effective rate for each tier.
UAE market benchmark: Professional web design and development services in Dubai range from AED 150–550 per hour. All four tiers fall at or below the market floor — and you get progressively better value at each higher tier.
Cost Components & Justification
Every cost bucket maps to a specific deliverable. Here is what each component covers and why it matters.
Without proper structure, the site looks messy and user flow breaks. This phase maps requirements, defines the sitemap, and establishes the content hierarchy that everything else builds on.
Sets the entire brand tone — typography, colors, spacing, responsive behavior, and CTA structure. The homepage is the single most important page and requires the most design refinement.
Each page needs its own layout, spacing, mobile refinement, and consistency with the design system. More pages means more individual attention to detail.
Professional lead handling through MS Forms, MS Lists, and Outlook notifications. Includes form field design, data schema, views, filters, and automated notification routing.
Client-facing booking with service types, advisor availability, calendar synchronization, and automatic Teams meeting link generation. This is the revenue engine of the site.
SharePoint architecture with folder structures, permissions, and secure linking from the website. Provides a professional client experience for document sharing.
Metadata, page structure, indexing configuration, and site search experience. Ensures the site is discoverable and navigable from day one.
Browser testing, form testing, booking flow testing, and launch readiness checks. Every integration must work flawlessly before the site goes live.
Written guide, live walkthrough, and recorded training ensure the team can manage, update, and maintain the site independently after launch.
Payment Terms
What's Not Included
The following items are outside the scope of this engagement. They may be contracted separately if required.
- Squarespace subscription fees
- Microsoft 365 licensing
- Calendly, HubSpot, Zapier, or CRM systems
- Custom backend or application development
- Custom client login portal
- Video production or professional photography
- Premium stock image licenses
- Copywriting (client provides all content)
- Logo or branding creation
- Ongoing SEO campaigns
- Post-launch maintenance (unless separately contracted)
- Content strategy or ongoing content creation
Change Order Policy
Scope changes after project kick-off are accommodated through change orders at the following rates.
| Change Item | Rate |
|---|---|
| Additional page (design + build) | AED 700–1,200 per page |
| Additional revision cycle | AED 1,500–2,500 |
| Additional M365 automation | AED 1,000–3,000 |
| Monthly maintenance retainer | AED 1,250–2,500 / month |
Client Responsibilities
Timely delivery of the following items ensures the project stays on schedule and within budget.
- Logo, brand colors, and branding guidelines
- Complete website copy: About, Services, team bios, service descriptions
- Legal and compliance content
- Professional photography and visual assets
- Timely feedback in consolidated batches
- Microsoft 365 tenant access
- Domain name registrar access
- Ongoing M365 permission management after handover
Timeline Overview
Each tier follows the same phased approach — only the depth and duration differ.
Our Recommendation
Tier 3 — Advisory Pro
Based on your requirements, we recommend Tier 3 — Advisory Pro. It provides the strongest balance of brand presence and operational readiness at the best value per hour. You get the full M365 integration suite, a client-facing document area, insights/blog capability, and comprehensive training — all at an effective rate of just AED 161/hr.